client : 禎和先進技術開發股份有限公司
location : Taichung 台中, Taiwan
industry : health & pharmacy


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about
禎和先進基於人文的態度開發新的科技，運用微生物將天然植物轉換成醫藥用品原料、農產畜牧業和工業，全力發展生物技術產業，期為共同提升台灣在全球生物科技界的地位盡一己之力，提供人類醫療界高科技、高品質、高水準的藥品及保健食品原料及技術開發服務。


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conception
SHI MI JING 一個追求飲食兼顧營養均衡愉快氛圍的品牌 ，我們延伸這份心意將之傳達在包裝上。 那輕盈、纖柔、活力的 PANTONE 475C 作為底色的選用，並帶點詩意的美感，對於內與外的包裝亦細心考慮，搭配燙金印刷，讓包裝本身傳遞出各種層次，俐落簡約的設計表現如同於追求健康又簡單的生活態度。

SHI MI JING is a brand that pursues a balanced diet between nutrition and pleasant atmosphere. We extend the same idea and deliver the fabulous message through the packaging design. The lightweight, delicate and energetic PANTONE 475C is the base color first chosen with poetic aesthetics. The inner and outer of the packaging are also carefully considered to match with the gold foil printing, which conveys a great sense of depth. The chic design expresses the unique values of SHI MI JING to pursue a healthy and simple attitude towards life.